The effectiveness of virtual versus human influencer marketing for tourism destinations

  1. Hernández-Méndez, J.
  2. Baute-Díaz, N.
  3. Gutiérrez-Taño, D.
Journal:
Journal of Vacation Marketing

ISSN: 1479-1870,  1356-7667

Year of publication: 2024

Type: Article

DOI: 10.1177/13567667241276212 GOOGLE SCHOLAR
Data source: Scopus