Publications by the researcher in collaboration with Francisco Liébana Cabanillas (2)

2018

  1. Etourism advertising effectiveness: banner type and engagement as moderators

    Journal of Services Marketing, Vol. 32, Núm. 4, pp. 462-475

2016

  1. Analysis of advertising effectiveness and usability in Travel 2.0 tools. An experimental study through eye-tracking technique

    Tourism & Management Studies, Vol. 12, Núm. 2, pp. 7-17