Etourism advertising effectiveness: banner type and engagement as moderators

  1. Muñoz Leiva, F. 1
  2. Liébana-Cabanillas, F. 1
  3. Hernández-Méndez, J. 1
  1. 1 Universidad de Granada
    info

    Universidad de Granada

    Granada, España

    ROR https://ror.org/04njjy449

Journal:
Journal of Services Marketing

ISSN: 0887-6045

Year of publication: 2018

Volume: 32

Issue: 4

Pages: 462-475

Type: Article

DOI: 10.1108/JSM-01-2017-0039 SCOPUS: 2-s2.0-85048959602 GOOGLE SCHOLAR
Data source: Scopus