Department: Dirección de Empresas e Historia Económica

Research institute: The University Institute for Social Research and Tourism is an interdisciplinary center with a scope aimed at specialized teaching and basic and applied social research in lines of research of interest to the Canarian community and its environment, throug

Area: Marketing and Market Research

Research group: Neuromarketing


Research field: Ciencias Sociales y Jurídicas

Doctor by the Universidad de La Laguna with the thesis Interrelación entre imagen y comunicación en destinos turísticos 2002. Supervised by Dr. Juan Ramón Oreja Rodríguez, Dr. Isabel Montero Muradas.