Department: Ciencias de la Comunicación y Trabajo Social

Universidad: University of La Laguna

Area: Audiovisual Communication and Advertising

Research group: LabCom Laboratorio de Comunicación de la Universidad de La Laguna

Email: mgabinoc@ull.edu.es

Área de Investigación: Ciencias Sociales y Jurídicas

Doctor by the Universidad de La Laguna with the thesis Vida y obra periodística de Elfidio Alonso Rodríguez su labor en España 2002. Supervised by Dr. José Manuel de Pablos Coello, Dr. María Pilar Diezhandino Nieto.

Doctor by the Universidad de Málaga with the thesis Influencia de la autoimagen en la percepción de marca-país. Caso méxico 2018. Supervised by Dr. Antonio Castillo Esparcia, Dr. Benoit Cordelier.

María A. Gabino Campos is a Permanent Lecturer in the field of Audiovisual Communication and Advertising at the University of La Laguna. She holds a PhD in Communication (Advertising and Public Relations) from the University of Málaga (2018) and a PhD in Information Sciences (Journalism) from the University of La Laguna (2003). She is a researcher in organisational communication, specialising in the analysis of meaning-making processes, institutional image, and legitimacy in public institutions and complex organisations, with particular attention to strategic communication, institutional reputation, and governance. Her work incorporates discursive and cultural approaches, as well as the study of interactive communication and the impact of digitalisation, artificial intelligence, and data use on organisational communication processes. In recent years, she has participated in international research projects on institutional image and communication management in public organisations, including Image and Perception of the Mexico Country Brand in Spain (2017–2019) and the R&D project Communication Management and Innovation in Organisations, developed within the healthcare sector in Mexico.