Audiovisualización del papel. Usos del código QR para innovar en la industria periodística impresa

  1. Meneses Fernández, María Dolores
  2. Martín Gutiérrez, Jorge
  3. Álvarez Martín, Esther
Revista:
Innovar: revista de ciencias administrativas y sociales

ISSN: 0121-5051

Año de publicación: 2014

Título del ejemplar: Innovación y Emprendimiento

Volumen: 24

Número: 54

Páginas: 67-80

Tipo: Artículo

DOI: 10.15446/INNOVAR.V24N1SPE.47547 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Innovar: revista de ciencias administrativas y sociales

Resumen

The quick response QR code technology is undergoing development and continuous application dynamics. But the novelty factor of display technologies such as QR is just an excuse for being still insufficiently known and used by the press. The use of this code permeated advertising and marketing before any other display technologies. Generally, these technologies are still emerging in the printed journalism field. Such a rising situation explains the early disposal of some innovative use examples. This research, based on case studies, is justified by the info-communication potential provided by this display to the printed newspaper industry.