Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology
- Muñoz-Leiva, F.
- Hernández-Méndez, J.
- Gómez-Carmona, D.
ISSN: 1873-507X, 0031-9384
Année de publication: 2019
Volumen: 200
Pages: 83-95
Type: Article
Revue:
Physiology and Behavior
