Etourism advertising effectiveness: banner type and engagement as moderators
- Muñoz Leiva, F.
- Liébana-Cabanillas, F.
- Hernández-Méndez, J.
ISSN: 0887-6045
Year of publication: 2018
Volume: 32
Issue: 4
Pages: 462-475
Type: Article
Journal:
Journal of Services Marketing