Etourism advertising effectiveness: banner type and engagement as moderators
- Muñoz Leiva, F.
- Liébana-Cabanillas, F.
- Hernández-Méndez, J.
ISSN: 0887-6045
Argitalpen urtea: 2018
Alea: 32
Zenbakia: 4
Orrialdeak: 462-475
Mota: Artikulua
Aldizkaria:
Journal of Services Marketing