Satisfacción del turista con la experiencia de compra de souvenirsel caso de un destino insular masivo de sol y playa

  1. Desiderio Gutiérrez Taño 1
  2. Janet Hernández Méndez 1
  3. Ricardo Jesús Díaz Armas 1
  1. 1 Universidad de La Laguna (España)
Revista:
Pasos: Revista de Turismo y Patrimonio Cultural

ISSN: 1695-7121

Año de publicación: 2020

Volumen: 18

Número: 4

Páginas: 531-544

Tipo: Artículo

DOI: 10.25145/J.PASOS.2020.18.038 DIALNET GOOGLE SCHOLAR lock_openRIULL editor

Otras publicaciones en: Pasos: Revista de Turismo y Patrimonio Cultural

Resumen

En este estudio se investiga la satisfacción de compra de souvenirs en destinos turísticos masivos de sol y playa, contrastando un modelo teórico en el que se plantea la influencia de la satisfacción con los atributos de compra en la satisfacción general de compra de souvenirs. Para ello se ha utilizado la modelización de ecuaciones estructurales basadas en PLS con una muestra de 134 turistas en Tenerife que han comprado algún souvenir en su estancia en la isla. Los resultados sugieren que la satisfacción con los atributos de la tienda, las características del souvenir y la presentación del mismo influyen positivamente en la satisfacción general con la compra. No obstante, otros atributos del souvenir, tales como el valor y la funcionalidad, no determinan la satisfacción de compra global. Estos resultados contribuyen a ampliar la investigación realizada sobre la satisfacción de compra con los souvenirs teniendo en cuenta un destino diferente.

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