Satisfacción del turista con la experiencia de compra de souvenirsel caso de un destino insular masivo de sol y playa

  1. Desiderio Gutiérrez Taño 1
  2. Janet Hernández Méndez 1
  3. Ricardo Jesús Díaz Armas 1
  1. 1 Universidad de La Laguna
    info

    Universidad de La Laguna

    San Cristobal de La Laguna, España

    ROR https://ror.org/01r9z8p25

Journal:
Pasos: Revista de Turismo y Patrimonio Cultural

ISSN: 1695-7121

Year of publication: 2020

Volume: 18

Issue: 4

Pages: 531-544

Type: Article

DOI: 10.25145/J.PASOS.2020.18.038 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

Abstract

This study investigates the shopping satisfaction with souvenirs in a massive insular tourist destination of sun and beach, contrasting a theoretical model where the influence of satisfaction with purchasing attributes on the overall shopping satisfaction is proposed. This article applies modelling of structural equations based on PLS with a sample of 134 tourists in Tenerife who have bought souvenirs during their stay on the island. The results suggest that satisfaction with shopping attributes of the store, the characteristics of the souvenir and its presentation influence positively overall shopping satisfaction. However, other attributes such as value and functionality, don’t determine overall shopping satisfaction. These findings contribute to extend the research about tourist satisfaction with souvenir in a different destination.

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