La comunicación institucional de la Iglesia Católica a través de las redes sociales

  1. Cancelo Sanmartín, Mercedes
  2. Rebeil Corella, María Antonieta
  3. Gabino Campos, María Auxiliadora
Journal:
Revista Internacional de Relaciones Públicas

ISSN: 2174-3681

Year of publication: 2015

Issue Title: Ámbitos de las Relaciones Públicas

Volume: 5

Issue: 9

Pages: 111-130

Type: Article

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More publications in: Revista Internacional de Relaciones Públicas

Abstract

This research seeks to determine the role of social networks in corporate communication plan of the Catholic Church, particularly in the case of Spain and Mexico. Also, yes the implementation thereof conforms to what we might ca ll a "professional and competitive organizationally of on-line resources' use. Institutional communication has its roots in response to social demands, whose purpose is to establish the social dialogue between their publics and the institution. With the advent of new technologies, this dialogue is facilitated by modifying the traditional one-way to two-way com munication, which currently is the most demanded. The Catholic Church is a clear example of the institutions that have joined the New Technology; therefore it has been taken for this study from an exploratory comparative scope. The websites of the Spanish and Mexican archdiocese were analyzed through a quantitative approach, for which he took as a research technique, content analysis.

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