Influencia estratégica del apego, la identidad y la familiaridad en la formación de la satisfacción y lealtad del joven turista residente en Canarias

  1. José Alberto Martínez González 1
  2. Eduardo Parra López 1
  1. 1 Universidad de La Laguna

    Universidad de La Laguna

    San Cristobal de La Laguna, España


II Foro Internacional de Turismo Maspalomas Costa Canaria (FITMCC)
  1. Benítez del Rosario, Juan Manuel (coord.)
  2. Antonio González Molina (coord.)
  3. Claudia Breede Eyzaguirre (coord.)

Publisher: Universidad de Las Palmas de Gran Canaria

ISBN: 978-84-9042-158-1

Year of publication: 2014

Pages: 403-428

Congress: Foro Internacional de Turismo Maspalomas Costa Canaria (2. 2014. Maspalomas)

Type: Conference paper


In the literature there is revealed that the attachment, the identity of place and the familiarity influence the satisfaction and the loyalty of the tourist. Nevertheless that influence has been studied always in combination by other concepts, as the quality, the value, the reputation and the confidence, not alone. In addition there are scanty the works that study the young resident tourist. In the investigation it has been used a sample of 384 of 18 and 19-year-old resident in Tenerife. Methodologically descriptive analysis have been realized, and also discriminant and structural equations analysis. The results have revealed that the young residents have high levels of attachment, identity, satisfaction, familiarity and loyalty, and that exist significant differences for reasons of sex. There has been generated a structural model whom only the familiarity, the identity and the attachment influence in the satisfaction and the loyalty.