Comunicación turística en CanariasLa necesidad de optimizar los e-medios de las entidades municipales en los destinos turísticos

  1. Ana Verónica Berdejo Fariña 1
  2. Lucas Morales Domínguez 1
  3. Patricia Adriana Delponti Macchione 2
  1. 1 Escuela Universitaria de Turismo de Santa Cruz de Tenerife (EUTUR)
  2. 2 Universidad de La Laguna
    info

    Universidad de La Laguna

    San Cristobal de La Laguna, España

    ROR https://ror.org/01r9z8p25

Book:
IV Foro Internacional de Turismo Maspalomas Costa Canaria
  1. Benítez del Rosario, Juan Manuel (coord.)
  2. González Molina, Antonio (coord.)
  3. Breede Eyzaguirre, Claudia (coord.)

Publisher: Servicio de Publicaciones ; Universidad de Las Palmas de Gran Canaria

ISBN: 978-84-9042-301-1

Year of publication: 2016

Pages: 341-353

Congress: Foro Internacional de Turismo Maspalomas Costa Canaria (4. 2016. Maspalomas)

Type: Conference paper

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Abstract

The transparent corporate communication in municipal entities is an intrinsic requirement to the concept of democracy, so that more and more social sectors demand an agreement on behalf of its representatives regarding this matter. It is paradoxical that while it is increasingly more press for this type of information in digital environments, there is a similar effort that attempt improve tourism communication at municipal portals in tourist destinations. This communication discourses about the need for user data in the CanaryIslands for both: endemic and foreign, can provide of any destination in the archipelago without basic information needs. For that, it is proposed a number of indicators used to measure the quality of data inavailable municipal websites, at the same time that diagnose the improvement in aspects that can influence a better visitor experience.

Data source: Dialnet