ISTUR institute
Research institute
José Alberto
Martínez González
Associate Professor
2025
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Editorial: Employee resilience
Frontiers in Psychology
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Hotel Guest Satisfaction: A Predictive and Discriminant Study Using TripAdvisor Ratings
Administrative Sciences, Vol. 15, Núm. 7
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Intención de uso de la inteligencia artificial en turismo porparte de la Generación Z
Turismo en transformación: innovación, sostenibilidad y tecnología en el horizonte 2035 (Tirant lo Blanch), pp. 253-276
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La competitividad turística a través del modelo del World Economic Forum: Un estudio descriptivo, discriminante y predictivo
Análisis del futuro del sector turístico y casos de éxito (Aranzadi La Ley), pp. 707-732
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Predicting hotel guest satisfaction using TripAdvisor ratings and the PLS-SEM method
Cogent Business and Management, Vol. 12, Núm. 1
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Should bundling agreements between rival firms involve persuasive advertising differentiation?
Journal of Economics/ Zeitschrift fur Nationalokonomie, Vol. 144, Núm. 3, pp. 247-268
2024
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Coordination of complementary tourism supply through a destination card: The pursuit of profitability in the presence of a foreign tour operator
Tourism Economics, Vol. 30, Núm. 5, pp. 1166-1188
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La competitividad turística a través del World Economic Forum y el modelo de Rasch: el caso de España
Competitividad y gestión sostenible de los destinos turísticos (Tirant Humanidades), pp. 35-49
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Should antitrust regulators be wary of inter-firm coordination agreements through a tourism destination card?
Tourism Economics, Vol. 30, Núm. 2, pp. 324-344
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Should bundling agreements between rival firms involve persuasive advertising differentiation?
Journal of Economics/ Zeitschrift fur Nationalokonomie
2022
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Artisan gastronomy in tourist destinations: a business opportunity
Artisan Entrepreneurship (Emerald Group Publishing Limited), pp. 161-170
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Consumer Loyalty
Encyclopedia of Tourism Management and Marketing: Volumes 1-4 (Edward Elgar Publishing Ltd.), pp. 731-734
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Customer Behaviour
Encyclopedia of Tourism Management and Marketing: Volumes 1-4 (Edward Elgar Publishing Ltd.), pp. 721-724
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El efecto de la transversalidad de la comunicación y la inteligencia emocional en el grado de turismo
Journal of the Academy, pp. 92-110
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Predicting the Entrepreneurial Behaviour of Starting Up a New Company: A Regional Study Using PLS-SEM and Data from the Global Entrepreneurship Monitor
Mathematics, Vol. 10, Núm. 5
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Service Marketing Mix
Encyclopedia of Tourism Management and Marketing: Volume 1-4 (Edward Elgar Publishing Ltd.), pp. 2713-2715
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Tourism Industry
Encyclopedia of Tourism Management and Marketing: Volume 1-4 (Edward Elgar Publishing Ltd.), pp. 430-433
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Tourism Marketing Communications
Encyclopedia of Tourism Management and Marketing: Volume 1-4 (Edward Elgar Publishing Ltd.), pp. 444-446
2021
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Influence of site personalization and first impression on young consumers’ loyalty to tourism websites
Sustainability (Switzerland), Vol. 13, Núm. 3, pp. 1-18
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Millennials’ support for tourism development: the effect of market orientation by governments
Tourism Review, Vol. 76, Núm. 4, pp. 858-870