Publications by the researcher in collaboration with José Alberto Martínez González (34)

2025

  1. Editorial: Employee resilience

    Frontiers in Psychology

  2. Should bundling agreements between rival firms involve persuasive advertising differentiation?

    Journal of Economics/ Zeitschrift fur Nationalokonomie, Vol. 144, Núm. 3, pp. 247-268

2022

  1. Artisan gastronomy in tourist destinations: a business opportunity

    Artisan Entrepreneurship (Emerald Group Publishing Limtied), pp. 161-170

  2. Consumer Loyalty

    Encyclopedia of Tourism Management and Marketing: Volumes 1-4 (Edward Elgar Publishing Ltd.), pp. 731-734

  3. Customer Behaviour

    Encyclopedia of Tourism Management and Marketing: Volumes 1-4 (Edward Elgar Publishing Ltd.), pp. 721-724

  4. El efecto de la transversalidad de la comunicación y la inteligencia emocional en el grado de turismo

    Journal of the Academy, pp. 92-110

  5. Predicting the Entrepreneurial Behaviour of Starting Up a New Company: A Regional Study Using PLS-SEM and Data from the Global Entrepreneurship Monitor

    Mathematics, Vol. 10, Núm. 5

  6. Service Marketing Mix

    Encyclopedia of Tourism Management and Marketing: Volume 1-4 (Edward Elgar Publishing Ltd.), pp. 2713-2715

  7. Tourism Industry

    Encyclopedia of Tourism Management and Marketing: Volume 1-4 (Edward Elgar Publishing Ltd.), pp. 430-433

  8. Tourism Marketing Communications

    Encyclopedia of Tourism Management and Marketing: Volume 1-4 (Edward Elgar Publishing Ltd.), pp. 444-446