Influence of opinion leadership identification criteria: The purchase of smartphones

  1. Romero-Rodríguez, M.E.
  2. Rodríguez-Donate, M.C.
  3. Hernández-García, M.C.
  4. Rodríguez-Brito, M.G.
Revista:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Any de publicació: 2020

Volum: 56

Tipus: Article

DOI: 10.1016/J.JRETCONSER.2020.102155 GOOGLE SCHOLAR
Font de les dades: Scopus