Influence of opinion leadership identification criteria: The purchase of smartphones

  1. Romero-Rodríguez, M.E.
  2. Rodríguez-Donate, M.C.
  3. Hernández-García, M.C.
  4. Rodríguez-Brito, M.G.
Zeitschrift:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Datum der Publikation: 2020

Ausgabe: 56

Art: Artikel

DOI: 10.1016/J.JRETCONSER.2020.102155 GOOGLE SCHOLAR
Datenquelle: Scopus