Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology

  1. Muñoz-Leiva, F. 1
  2. Hernández-Méndez, J. 1
  3. Gómez-Carmona, D. 2
  1. 1 Universidad de Granada
    info

    Universidad de Granada

    Granada, España

    ROR https://ror.org/04njjy449

  2. 2 Department of Marketing and Market Research, Faculty of Business and Economics
Journal:
Physiology and Behavior

ISSN: 1873-507X

Year of publication: 2019

Volume: 200

Pages: 83-95

Type: Article

DOI: 10.1016/J.PHYSBEH.2018.03.002 PMID: 29522796 SCOPUS: 2-s2.0-85043305102 GOOGLE SCHOLAR
Data source: Scopus