La comunicación institucional de la Iglesia Católica a través de las redes sociales

  1. Mercedes Cancelo Sanmartín
  2. María Antonieta Rebeil Corella
  3. María Auxiliadora Gabino Campos
Journal:
Revista Internacional de Relaciones Públicas

ISSN: 2174-3681

Year of publication: 2015

Volume: 5

Issue: 9

Pages: 111-130

Type: Article

Export: RIS

Abstract

This research seeks to determine the role of social networks in corporate communication plan of the Catholic Church, particularly in the case of Spain and Mexico. Also, yes the implementation thereof conforms to what we might ca ll a "professional and competitive organizationally of on-line resources' use. Institutional communication has its roots in response to social demands, whose purpose is to establish the social dialogue between their publics and the institution. With the advent of new technologies, this dialogue is facilitated by modifying the traditional one-way to two-way com munication, which currently is the most demanded. The Catholic Church is a clear example of the institutions that have joined the New Technology; therefore it has been taken for this study from an exploratory comparative scope. The websites of the Spanish and Mexican archdiocese were analyzed through a quantitative approach, for which he took as a research technique, content analysis.

Bibliographic References

  • Bardin, L. (2002). Análisis de Contenido. Madrid: Akal.
  • Castells, M. (2013). Networks of Outrage and Hope: Social Movements in the Internet Age. Cambridge: Polity Press, 2012.
  • Codina, M. (2006). Iglesia, política y opinión pública: comunicación institucional y comprensión de una realidad. Doxa Comunicación. nº4, 173-187.
  • Galeazzi, G. (03/10/2014). Celli: «Francisco, de las redes sociales a la comunicación global» Disponible en http://vaticaninsider.lastampa.it/es/reportajes-y-entrevistas/dettagliospain/articolo/celli-francesco-francisco-francisco-32615/
  • Galeazzi, G. (27/02/2014). Se estudia la llegada de Francisco a Facebook Disponible en http://vaticaninsider.lastampa.it/es/vaticano/dettagliospain/articolo/francesco-francis-francisco-social-network-social-network-redes-sociales-32373/
  • Hefron, F. (1989) Organization theory and public organizations, the political connection. Englewood Cilffs: Prentice Hall.
  • La Porte, J.M. (2005). Introducción a la comunicación institucional. Perspectives on comunication, nº 4, 1-5.
  • La Repùblica.pe (2014). Papa Francisco prepara su página en Facebook. Disponible http://www.larepublica.pe/28-02-2014/papa-francisco-prepara-su-pagina-en-facebook
  • Lucas Marín, A. (1996). La comunicación en empresas y organizaciones. Barcelona: Bosch.
  • Porta, L. y Silva, M. (2003). La investigación cualitativa: El Análisis de Contenido. En la investigación educativa. Recuperado de http://www.uccor.edu.ar/paginas/REDUC/porta.pdf.
  • Scampini, J. A. (s.f.). Ecumenismo. Iglesia de Cristo, Iglesia católica, Iglesias y comunidades eclesiales. Disponible en https://www.san-pablo.com.ar/vidapastoral/?seccion=articulos&id=175
  • Scott, W. (1989). Institutions and organizations. Thousand Oaks: Sage.
  • Sotelo, J. (2001). Introducción a la comunicación institucional. Barcelona: Ariel.