Influence of opinion leadership identification criteria: The purchase of smartphones

  1. Romero-Rodríguez, M.E. 1
  2. Rodríguez-Donate, M.C. 1
  3. Hernández-García, M.C. 1
  4. Rodríguez-Brito, M.G. 1
  1. 1 Universidad de La Laguna
    info

    Universidad de La Laguna

    San Cristobal de La Laguna, España

    ROR https://ror.org/01r9z8p25

Journal:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Year of publication: 2020

Volume: 56

Type: Article

DOI: 10.1016/J.JRETCONSER.2020.102155 SCOPUS: 2-s2.0-85084578018 GOOGLE SCHOLAR
Data source: Scopus