What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists
- Hernández-Méndez, J.
- Muñoz-Leiva, F.
Revista:
Computers in Human Behavior
ISSN: 0747-5632
Any de publicació: 2015
Volum: 50
Pàgines: 618-625
Tipus: Article