What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists

  1. Hernández-Méndez, J.
  2. Muñoz-Leiva, F.
Aldizkaria:
Computers in Human Behavior

ISSN: 0747-5632

Argitalpen urtea: 2015

Alea: 50

Orrialdeak: 618-625

Mota: Artikulua

DOI: 10.1016/J.CHB.2015.03.017 GOOGLE SCHOLAR