What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists
- Hernández-Méndez, J.
- Muñoz-Leiva, F.
Journal:
Computers in Human Behavior
ISSN: 0747-5632
Year of publication: 2015
Volume: 50
Pages: 618-625
Type: Article